What is SEO-Search Engine Optimization & How its Work Explain 2020
What is SEO-Search Engine Optimization &
How its Work Explain 2020: Hey guys, today I will be talking about my favourite
topic, search engine optimization. I love free things, and what I love the most
is free traffic. And through SEO it is possible.
What is
SEO?
SEO stands for “search engine optimization”. It
is the process of getting traffic from the search results on the search
engines. So I won’t give you this bookish definition, rather, show it to you
through an example. So if you go to “google.co.in” and search for the keyword
“list of free job posting sites in India”. The first result is an article on my
website So if you click on this result and come on my website then you will
become part of organic traffic to my website.
Why SEO
is even important
why SEO is even important and why you should
even consider doing it for your website. Personally, I love SEO.Why? Because it
is a free evergreen traffic. So let me show you the stats of various websites that
I own. So this is the traffic stats of one of my websites for one month
combined. As you can see that almost 89% of my traffic is coming from search engines.
Now I allot around 2 hours per week on this website and it is generating me
around $1,000 to $2,000 per month. This is the reason why I love SEO.
SEO we primarily focus on Google, because
Google owns the majority of the market shares in the search engine space. So as
you can see in the data here that Google owns around 75% of the search engine
market and Yahoo comes at second place at 8%. So whenever we’ll be talking
about SEO, we’ll be focusing entirely on Google. I should also mention that SEO
is for organic search results, and SCM is for search engine marketing. That is
for paid search results. So the goal in SEO is to get into the top 3 ranking positions
of Google search results.
So let’s say you are searching for the keyword “best
places in India”. Then your target is to rank your website on the first result
here. Where “traveltriangle” is ranking currently. Why? Because it’s human
tendency to click on the first couple of results and not go down on the search
results page. Also going through the stats here you can see that the position
one is getting almost 20% of clicks for the target keyword. It goes down from
there for position two around 13%. Position four around 8%. And for position
ten you are only getting 8% of the clicks. So the ultimate goal is to rank your
website for the first position. Now there are two ways to get ranked in the first
position. Either you can pay money and buy those keywords, or you can go the
SEO route.
How the
hell even Google rank websites
So already there are 200+ factors that Google considers
while ranking a webpage on their search results. But the primary ones are the
backlinks, content, user experience and site structure. One of the key metrics
that Google considers while ranking a webpage is the number of backlinks. So
backlinks are all about how many different other websites are linked into your
webpage that you are trying to rank on Google search results. So let’s say if
you write an article on “best credit cards in India”. And it’s get mentioned on
30 different websites, with the link back to your article, then that means you
have 30 different backlinks to your article. We’ll be talking about backlinks
in the next Class Article of this course.
SEO (Search Engine Optimization) content.
Content is king when we talk about the SEO. The
content should be comprehensive; it should answer all the questions that a
person has while searching for the keyword. Let’s say if I’m searching for
“best credit card in India” and I click on the first result. If that article
can give me all the details, the best great car comparison, table, recommendation,
pros and cons, then obviously that’s a high quality article. I’ll be spending
more time on the website.
Let me give another example. So if you search
for “best places in India” and you click on the first result, you’ll go to this
article of Travel Triangle. As you can see this article is highly
comprehensive. It is covering all the places, while adding images, and it’s
also giving bullet points, how to reach, best time to travel, attractions… So
you get all the information in one article itself. So you’re more likely to
share the article, you’re more likely to spend time on this article. So that’s
the kind of article that you have to write in order to get yourself ranked in the
first place of Google search results.
When we talk about site structure then this affects
us like speed of your website, the responsiveness of your website, is it
loading properly on mobile phone or not? So these are the various factors that
affect the ranking of your website.
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