Internal Linking & External Linking SEO-Search Engine Optimization
What is Off Page SEO
Internal and external links
Internal Linking & External Linking
SEO-Search Engine Optimization: So internal links are all the links that are pointing
to the internal links of the website. And an external link is a link that
points to any external domain. So here in my article of best credit card in
India, here you can see that I’ve linked to another article to my website
called “check EPF balance”.
So this is an internal link to the website. For
any link that is going outside of my website, like the quick application link
here of this credit card, this is an external link.
Now let’s talk about the anchor text
Anchor text is the visible, clickable text in a
hyperlink. In modern browsers, it is usually blue and underlined. So anchor
text is the exact keyword, phrase used to create the backlink. So here this
keyword phrase of which credit card is the best, becomes the anchor text for
the backlink that is created for my article. Now this is a very, very important
part when we talk about backlinks. But honestly people, just literally ignore this
part. As I mentioned, SEO has involved a lot. So Google has become much smarter.
So they are not only looking at the quantity of backlinks, but also at the quality
of the backlinks. So link juice is more of a measurement of the quality of a
backlink. So if a link is a no-follow like in our article, so no link juice is
passed to the linked website. Also the relevancy of the backlink matters a lot.
So if our article is best credit card in India, so a backlink coming from a
credit card related article will be much more powerful than a backlink coming
from a guitar-based website. So a backlink coming from a treasury website, which
has been functioning for let’s say over 10 years, and write specifically about credit
cards, then that backlink is gonna be a hundred times more powerful than a
backlink coming from a new credit card based website.
So why should you even create the
backlinks?
It’s simple, you need more organic free traffic.
More the high-quality backlinks, the better ranking you will get in the Google
search results and more traffic you’ll be driving for your website. So when you
are building backlinks you are also getting extra traffics from the websites that
are linking to you. A backlink also helps in brand building and also in
building relationships with various other webmasters.
So let’s talk about the black hat versus the
white hat SEO now. Black hat SEO involves all the wrong ways to get your
website ranked. I don’t use it; I don’t recommend it so kindly please stay away
from black hat SEO. White hat SEO refers to the use of techniques and
strategies that target a human audience. It looks more natural and it is the
preferred way. So backlink building is not easy. It is a time-consuming process
and you will definitely need some tools to make this process simpler. So all
the tools mentioned here, I personally use and these are the same tools
recommended by internet marketers all over the world. So let’s start with
ahrefs. If you don’t have a very big budget and you just have enough money to
invest on one SEO tool, then I highly recommend ahrefs. I’ve been using ahrefs
for almost 3 years now. It’s the absolute best tool when you talk about SEO.
So for example let’s take Scoopwoop.com and
here is an overview of Scoopwoop.com at ahrefs. As you can see they have almost
7.7k referring domains, 145k backlinks and they are driving approximately 1.8
million organic traffic. Again I’ll mention that these are not absolute numbers,
these are just estimates. I used ranking pages as well. You can even check the
top pages to find the highest ranked pages of this website. You can see that
this article “interesting India” on Scoopwoop is driving approximately 31,000
people per month. Here you can see that 11 domains are linking to this article.
And also you can find the right keywords for which it is ranking. So if you
searched “facts about India”. Let’s search for “facts about India”. Then you
can see Scoopwoop in the number one position. Isn’t it amazing, guys? This tool
is the absolute best SEO tool out there.
The overview section also shows you the number of
do-follow backlinks, number of no-follow backlinks. And the text and the
redirection and how many image backlinks it has. Also the growth of referring
domains month over month. You can also find the various anchor texts that were
used in creating the backlinks. You can also use Moz or SEMrush for doing the
same, but I highly recommend Ahrefs. The other important tool is Buzzstream. Buzzstream
is the best outreach management and white hat link building software out there.
We use BuzzStream for all our outreach efforts. So we are sending 100 to almost
200 emails per day through BuzzStream for all our websites combined. It makes
it super easy to manage the emails. It tells you how many people have replied, how
many people have seen the message but have not replied. And also categorizes
all your emails in “buckets”, in folders to make it easy for you to manage. Managing
responses or replies using Gmail alone is extremely difficult. This is where
BuzzStream comes into play. It tells you how many people have seen the message
but have not replied, how many people have actually replied. And you can also
categorize your emails in folder structure. So I highly recommend using
BuzzsStream for your outreach management. To send the emails you also need the
email IDs, right? To find the right email IDs we use a browser extension named
“email-hunter”. It is an extremely efficient browser extension and it will give
you all the email IDs associated with the website. In my experience, I have
seen that 6 out of 10 times, I have received the right email ID from
email-hunter. So another highly-recommended tool. So “check my links” is
another browser extension. It helps in finding the broken links of your webpage.
So let’s say if you are writing an article and
the article has around 15 links and somehow few of the links has broken. So you
can just click on this browser extension and it will give you all the links
which are not functioning properly. Lastly but not the least, SimilarWeb. SimilarWeb
definitely uses dark magic to display traffic of websites, the traffic sources
and much more extremely useful info. So here we are in the SimilarWeb website, and
I’ve already searched for Scoopwoop.com. You can check that the global rank
here is 9,960. In India the rank is 704. And ScoopWoop is driving approximately
11 million people to its website on a monthly basis. It also gives you a timeline
on how the traffic increased or decreased. Definitely the data is not accurate
but the pproximation is quite good. As expected the majority of the traffic is coming
from India. It also gives you a basic overview of the traffic sources.
What percentage of people are direct visitors?
How many of them are coming from search engines?
It also tells you about the referring websites. And the different keywords for
which the website is ranking. Social media, in terms of social media, Facebook is
the biggest component. YouTube the second part. And also they are using
“display advertising”. It will also show you the percentage breakup of various
networks they are advertising on. Although there are hundreds of techniques out
there to build backlinks, but the one that has given me the best return are
guest posting, link reclamation and link worthy content. So guest posting is
all about adding high-quality content in someone else’s website. You do this by
first outreaching by using the BuzzStream software, communicating with them and
showing your intent on adding a high-quality content on their website. And
through that content you can link back to that article.
Secondly you can use link reclamation. So once
you get big, many people will start mentioning your website name in many
articles. So you can set up a lot. So whenever someone mentions your website name,
you can get in a lot. And then you can email and outreach them and tell them
“will you please link back to our website”? And setup just the name. And the
most important part is creating link worthy content. Just please write content
that is actually worth linking to. Give people a reason to link into your
content. So if you are writing a 500 or 600-word article on a topic like “best
credit card in India”. Definitely no one will link to you. So make sure your
content is the absolute best. It should cover all points and questions that a
person might have while searching for the target keyword.
So this was it about SEO
I hope you enjoyed this whole on page and off
page SEO segments. For any doubts comment on the video below and you can also
use the hashtag #asankur”. Guys backlinks are extremely important for the
search engine rankings. So make sure you actively build them and please do not
use any black hat techniques. Apart from them we also have a checklist for you.
A 3-month SEO blueprint checklist. Just follow for your website, and very soon you’ll
have the organic search engine rankings. And tomorrow we’ll talk about Google
Analytics and Google ReMaster tools. So I’d see you later.
0 Comments