What is Off Page SEO-Search Engine Optimization and Backlinks

What is Off Page SEO-Search Engine Optimization and Backlinks

What is Off Page SEO-Search Engine Optimization and Backlinks: Hey guys, today we talk about backlinks, the core of SEO.

Search Engine Optimization

welcome back to the digital marketing mastery course. We are already done with the on page SEO, and today we will be learning about the off page SEO. And this will conclude our SEO segment. So SEO has evolved a lot. It has continuously evolving. Earlier, it is very easy to fool Google. So black hat was used to rank your website to the top search results. So what people used to do is, to make quick money, they used to rank some articles which has monetary intent. And they use to do it by calling the black hat ways. So some of the black hat ways is like making comment backlinks, forum backlinks, VPN or the private blog network. So these are all the ways to fool the Google algorithm and get your website ranked. All these used to work earlier in 2010…11 and all. But after the latest algorithm updates, Google has become really smarter. Now only the white hat ways of SEO works. So it is extremely difficult to rank your website if you’re following the black hat ways.

You really need to provide quality content, add value to the user who is searching for the keyword, only then will your website be ranking. Now with various algorithm updates, Google has become smarter. That’s the gist. So here is a snapshot of various Google algorithmic updates. The major ones were Panda and Penguin. Google rolls out these algorithmic updates to remove all the irrelevant results on the search engines and to only keep the high quality results for their users.

Now Google rolls up algorithmic updates quite frequently. Why?

Because they really want to provide the best experience to the people who are searching on their platform. The ultimate goal of Google is to be highly relevant and to provide the answer as quickly as possible. So logically speaking, the results that answer the query the fastest and comprehensively should be ranked number one. But what people do, is that they follow the black hat procedure and they rank their websites above the high quality results. These algorithmic updates help remove all these irrelevant links, and to put only the high-quality links into the search results. So we are already done with the on page SEO part.

How to find the right keywords, how to structure your content, how to make your article really comprehensive? So we are already done with the on page SEO part, and now let’s talk about off page SEO.

What is off page SEO?

It refers to action taken outside your website to impact your ranking within the search engine results page. So on page SEO was all about taking action on your website, and off page SEO is all about actions outside your website. So the primary off page SEO element is backlinks. Backlink is the most important metric when we talk about off page SEO.

So we are not talking about any kind of backlink

So there’s a strategy behind the backlinks. So these are the four key parameters you have to look at when building backlinks to your website. So follow vs no follow backlinks, anchor text, link juice and relevancy. Don’t worry we will be explaining all of these one by one. So let’s start with backlinks.

What is a backlink?

So a backlink is created when one website links to another. The link between the two websites is the backlink.

Let me show you, through an example. Here’s another website, Moneytap.com. So here I got an opportunity of adding a guest post on their website. When you click this link, it opens my website, Ankuraggarwal.in, best credit cards in India. So this is a backlink made to my website. For this article, this is a backlink. Since this article is linked to my article, this becomes a backlink to my article. The rule of convention is the more backlinks you have, the better ranking you will get. But that is not the correct definition, because there is so much more to a backlink. There are various parameters like whether the backlink is a follow backlink or no-follow backlink.

Whether the backlink is coming from a relevant website or an irrelevant website. Those are the quality of the backlinks. We’ll be talking more about it now.

Difference between a follow and no-follow backlink

Let me explain follow and no-follow backlinks through an example. Let’s take the same example of my article “best credit cards in India”. Now here this article is linked to my article “best credit cards in India”. Here I have added an extension called “no follow” in my chrome browser, so whenever it finds a no-follow backlink it just putted a red-dotted square around that backlink. So here you can see that in my article, I have link to “Standard Chartered” credit card through a no-follow backlink. And how to check that?

You can do that by checking the source code of this article. Here you can see that the tag “rel” is equal to no-follow is applied to this link. So the power of my website, won’t be transferred to the website I am linking to. So let’s talk about this link from MoneyTap linked to my article “best credit cards in India”. Here when you check the page source code. Search for the anchor text, here there is no tag of “rel=nofollow”. That means the link is follow in nature. That means that Google crawler will pass on the power of this website towards my article. I know it might sound complicated, but it’s a simple concept.

All you have to understand is for follow backlinks, the power of the website is transferred to the website you are linking to. And for the no-follow backlinks, Google does not consider the power.

 

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